Sophie james
Investment Consultant
Sophie brings a strategic, investor-focused approach to property management, backed by a background in finance, recruitment, and real estate. Since 2016, she has developed a strong understanding of the key drivers behind investment performance.
With experience in Perth’s premium property market – including running her own property copywriting business – Sophie has a refined ability to position assets for maximum enquiry and optimal rental outcomes.
At Joyce Property Investments, she provides clear, data-driven advice to help landlords maximise returns while protecting long-term asset value. A core focus of her role is educating investors, ensuring they understand the rationale behind key decisions, particularly in relation to maintenance, pricing, and changing market conditions.
Known for her transparent, results-driven style, Sophie partners closely with investors to provide a proactive and informed management experience.
Fun Fact: Sophie’s dream job was always to be a travel reporter but somehow ended up doing other things!